ONLINE GAMES : THE NEW L’ORÉAL MARKETING TOOL
According to a study carried out by MMXI, Internet users spend a quarter of their time on games web sites. L’Oréal and others groups as Procter & Gamble have understood the interest of online games. To reach new consumers and rejuvenate its image, L’Oréal created an online game named: e-strat Challenge 5 years ago. Every year, from February to April, more than one thousands students register on the web site http://www.e-strat.loreal.com/ to have fun being head of a virtual cosmetics group. The finalistic teams wins computers, travels and may be an employment at L’oréal.For this year, it’s obviously too late but you can compete for next year. You just have to find 2 others students who share your enthusiasm for this game and go to http://www.e-strat.loreal.com/ !
posted by Clarisse JACOMME at
3:48 PM
2 Comments:
What an interesting article ! I didin't know that bigs groups like L'Oréal or Procter and Gamble use this kind of action. Is it an international game or is it a game per country ?
Maybe could we compete together next year ?
By
Johanna DAVENNE, at 5:52 AM
I would be happy to compete but certainly not with you !!! (just kidding !!!!) To answer at your question, it is an international game. And I really think it is a good opportunity to find a job in L'Oréal !!
By
Clarisse JACOMME, at 4:36 AM
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