L'Oréal marketing

Thursday, April 28, 2005

L’ORÉAL TAKES PART IN SUSTAINABLE DEVELOPMENT

For several years, L’Oréal joined a lot of different institutions to show us its commitment in sustainable development.
L’Oréal is member of the World Business Council of Sustainable Development, partner with UNESCO to distribute scientific grants to women and with the Royal institution for the scientific research. But this international company is also present in France with the Nicolas Hulot foundation.
L’Oréal tries also to help people who have difficulties to be reintegrated in society and to give them back a better image of themselves (make-up for women in prison, hairstyle services for unemployed workers, …).
Moreover, in order to respect the quality life of its employees, the group commits itself to apply the same working conditions in Europe as in emergent countries.
The commitments of L’Oréal in term of Sustainable Development allowed the company to derive benefit from a good image.

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